Ottawa Bluesfest 2017

Facts & Figures

RBC Bluesfest approaches sponsorship as true partnerships, designed to meet the needs of the client, the festival and its attendees. We would love to discuss opportunities with you. Here are some facts and figures:

RBC Bluesfest is one of Canada’s largest outdoor music festivals and is ranked as one of North America’s most important music events. Based in the nation’s capital (population approx. 1,000,000) and centrally located between Montreal and Toronto (110 miles west of Montreal and 220 miles east of Toronto), the organization is highly respected on the world stage for the following reasons:

  • Incorporated, non-profit charitable status # (869362780RR0001)
  • A promotional campaign valued at more than $1.5 million
  • An average annual attendance of more than a quarter-million fans (over 300,000 each year)
  • World class production values on all five stages
  • A history of booking some of the most important acts in the world, including Red Hot Chili Peppers, Brad Paisley, Sam Hunt, Kanye West, Blake Shelton, Iggy Azalea, The Killers, Lady Gaga, CeeLo Green, Lady Antebellum, Sting, Van Morrison, Bob Dylan, Tiesto, Skrillex, The White Stripes, Run The Jewels, Dallas Smith, Manu Chao, The Black Eyed Peas, Jackson Browne, City and Colour, David Gray, Snoop Dogg, Elvis Costello, James Brown, Ben Harper, Sheryl Crow, KISS, Soundgarden, The Black Keys, Peter Frampton, A Perfect Circle, Santana, FUN, The Dixie Chicks, and Zac Brown Band to name a few.
  • More than 3,500 community volunteers
  • Community Programs: Award-winning “Blues in the Schools” and “Be In the Band”
  • Economic impact in National Capital Region = $37,502,208 million

Unique visits to festival Website:

771,991 and 1.4 million total visits between March – July

Social Media:

Facebook 47.07K likes, Twitter 44.5K followers, Instagram 7,695 followers

Media Coverage Overview – May to July 2016:

Print & Online: Over 2,000 articles
Radio & TV: Over 15 hours

Results from on-site survey, conducted by Acuity Research Group Inc:

  • 49.5% male, 50.5% female
  • 18-24 years – 18.3%
  • 25-34 years – 21.2%
  • 35-44 years – 15.9%
  • 45-54 – 24%
  • 55-64 – 16.7%
  • Income: 27% – $60K to $99K and 47.4% over $100K
  • 92% high overall satisfaction
  • 78% repeat customers – Loyal Audience
  • 55% of the Ottawa population attended the festival in the last 5 years;
  • At least 1 person from 22% of all households in Ottawa attend RBC Bluesfest
  • 94.6% overall positive impression of festival sponsors

The festival will take place July 6-16, 2017 at LeBreton Flats, next to the Canadian War Museum.