Facts and Figures

The RBC Royal Bank Bluesfest is one of Canada's largest outdoor music festivals and is ranked as one of North America's most important music events. Based in the nation's capital (population approx. 1,000,000) and centrally located between Montreal and Toronto (110 miles west of Montreal and 220 miles east of Toronto), the organization is highly respected on the world stage for the following reasons:

Incorporated, non-profit charitable status # (869362780RR0001)
A promotional campaign valued at more than $1.5 million
An average annual attendance of more than a quarter-million fans (over 350,000 in 2011);World class production values on all six stages
A history of booking some of the most important acts in the world, including Sting, Van Morrison, Bob Dylan, The White Stripes, Manu Chao, The Black Eyed Peas, Jackson Browne, Elvis Costello, James Brown, Ben Harper, Sheryl Crow, KISS, Soundgarden, The Black Keys, Peter Frampton, A Perfect Circle, and Santana, to name a few.
More than 4,500 community volunteers
Award-winning "Blues in the Schools" residency program
Economic impact in National Capital Region = $60 million+

Unique visits to festival Website: 550,000 between May - July

Media Coverage Overview - May to July 2011:

Print: Over 370 articles for a total of 190-plus full pages
Radio: Over 21 total hours
TV: Over 7 total hours

Results from on-site survey, conducted by harrisdecima:

49% male, 51% female
18-24 years - 20.1%
25-34 years - 27.7%
35-44 years - 14.6%
45-54 - 24%
55-64 - 12.5%
65+ - 1.1%
Income: 31.2% - $60K to $99K and 35.5% over $100K
73% have a college/university education
85% high overall satisfaction
77% repeat customers - Loyal Audience
55% of the Ottawa population attended the festival in the last 5 years;
At least 1 person from 22% of all households in Ottawa attend RBC Royal Bank Bluesfest
50% know they will purchase tickets before the line-up is announced

The 19th edition of the festival will take place in July 2012 at LeBreton Flats, next to the Canadian War Museum.

For further information regarding sponsorship opportunities, please contact:

Nathalie Laperrière
Director of Sponsorship
Tel: 613.247.1188 ext 231
Fax: 613.247.2220
Email: nlaperriere@ottawabluesfest.ca